Hill Holliday Promotes Mike Proulx to Chief Digital Officer

By Erik Oster 

Last week, Hill Holliday announced the promotion of Mike Proulx to the role of chief digital officer.

“Mike has been instrumental in growing our digital capabilities,” Hill Holliday president Chris Wallrapp said in a statement. “He’s led our clients to innovative, first-in-class solutions, and has always been driven by the intersection of creativity, media, and technology. He’s a proven leader, a tireless collaborator, and a proactive problem solver. I know we wouldn’t be where we are today without his contributions.”

“I love working with brands that are fighting the daily share battle because their marketing world-view goes beyond advertising to embrace customer experience in order to win,” added Proulx. “I’ve always believed that the best work comes from the mash-up of creative, media, and technology, and I’m incredibly grateful to be part of such a tightly integrated creative culture at Hill Holliday and Trilia where digital is in the DNA of everything we do.”


Proulx joined Hill Holliday as vice president, interactive marketing in June of 2008 and went on to roles as senior vice president, director of social media, executive vice president, director of digital strategy and executive vice president, director of innovation and tech before his most recent promotion. While with Hill Holliday he has worked with clients including Dunkin’ Donuts, Planet Fitness, Tempur-Pedic, Sealy, Chili’s, Bank of America, CVS, Cadillac and MLB. Before joining the agency he spent over six years as director of IT for Keane, Inc., followed by a year as vice president, social media marketing for Digital Influence Group. He is also the co-author of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile and has offered an industry perspective in outlets including NPR, The New York Times and Forbes.

The promotion follows Hill Holliday being named AOR for Planet Fitness this past August and comes as the agency parts ways with longtime client John Hancock.