Hey, Gramps! Wear a Condom!

By Bob Marshall 

It is “hump day,” after all (sorry). Just when you thought the day couldn’t get any worse, you’re now imagining seniors getting it on in every position imaginable. Still, you have to hand it to the cast of this PSA from DDB NY for SaferSexforSeniors.com. They’re quite flexible, no?

Aside from being a state known for horribly offensive MLB managers and the most ass-backwards self-defense law anyone’s ever heard of, Florida is also STD central for the 55+ crowd. A lack of sexual education and pregnancy potential has been resulting in a huge spike in syphilis and Chlamydia in seniors, with cases of the diseases rising 71 percent and 62 percent respectively from 2005-2009. DDB NY CCO Matt Eastwood says in a statement “I was important for us that our creative response felt empowering to the 55, 60, 65+ demographic. Whether the younger generation likes it or not, our grandparents are having sex. We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives –safely.”

So, quit being a prude, and just be proud of these brave souls for getting some action despite the risk of dislocating hips in the process. Credits after the jump.

Title: Safe Sex for Seniors “Kamasutra”
Client: SaferSexForSeniors.org

CCO: Matt Eastwood

ECD: Janet Guillet

Group Creative Director: (N/A)

Head of Art: Menno Kluin

Creative Director/Copywriter: Beth Mart

Creative Director/ Art Director: Dianne Rella

Account: Jen Pearse-Haran

Executive Producer: Joanne Diglio

Edit House: Union Editorial

Editor: Michael Colao/ Jim Haygood

Head of Production: Ed Zazzera

Director(s): RIESS/HILL




COMPOSER: Brandon O’Connor