Here’s What’s Happening at RPA

By Kiran Aditham 


A couple of somewhat vague tips have poured into the Spy line over the last 12 hours basically stating, “RPA layoffs.” Well, we checked in with the Santa Monica-based agency, which of course has handled creative duties for Honda for nearly 30 years (most recent effort here) and also works with clients including Farmers Insurance. Anyhow, an RPA spokesperson offers a little clarification on the matter via the statement below:

“The agency is introducing a new production management structure under the leadership of 27-year RPA veteran Gary Paticoff, who has been promoted to SVP, Chief Production Officer, to more efficiently produce integrated campaigns that position our clients to stand out in the digital world. As we integrate our production process, the changes necessarily result in small number of staffing adjustments. More than 450 RPA Associates are dedicated to creating remarkable work and remarkable growth for our clients.”


No approximate numbers have been revealed as of yet, but we’re checking. As for Paticoff, the the New York native moves up to his new role after spending several years as SVP/executive producer, content at RPA. During his time at the agency, among other things, the Honda Art Gallery project that he produced was chosen by New York’s Museum of Modern Art as the first television commercial to be inducted into its permanent collection.