Here’s RPA’s April Fools Entry for Honda

By Kiran Aditham 

Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite. What would an announce like this be without some PR speak, and Honda’s head of said department, named “Parsley Thyme” chimes in saying, ““We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology.” During use, we say just avoid the damn potholes, but we should say the HondaVAC in the 2014 Odyssey is an actual accessory. Credits after the jump.


EVP, Chief Creative Officer: Joe Baratelli
SVP, Group Creative Director: Jason Sperling
SVP, Executive Producer: Gary Paticoff
VP, Creative Social Media Director: J Barbush
VP, Associate Creative Director, Art: Luis Ramirez
Creative Director: Alicia Dotter
Associate Creative Director: Sarah May Bates
Art Directors: Rajat Gupta, Spencer Larson
Social Media Copywriters: Brynn Cahalan, Jenaca Holmes, Laura Kelley
Director/Senior Producer – Social Media: Mark Tripp

Production Co: RPA
Director: Mark Tripp
DP: Stephen Carmona

Editorial: Butcher Editorial
Editor: Teddy Gersten
Exec Producer: Rob Van
Color: Zac Dych

Music: Audio Network