Meal kit company HelloFresh has teamed up with Marvel Studios’ Guardians of the Galaxy Vol. 3 to bring out-of-this-world flavors and recipes to people of Earth. A limited-edition Guardians Recipe Adventure series and Guardians Snack Adventure kit from HelloFresh brings customers recipes inspired by the film franchise.
With the kits, Guardians fans across the U.S. can create HelloFresh versions of two intergalactic snacks: Zarg Nut Bites and Mango Milky Fizz. Inspired by the space-worthy snacks found on Knowhere, the Guardians new headquarters.
HelloFresh’s in-house creative team and production company Pig Apple created a spot to showcase the snack kit.
Each Guardians Snack Adventure kit includes pre-portioned ingredients and step-by-step recipe cards to make two servings of Zarg Nut Bites and Mango Milky Fizz at home, to be served with collectible milk cartons and a jar—complete with cosmic designs straight out of Knowhere—to keep these snacks from getting mixed up with Earthly foods when stored in the pantry or fridge.
Starting April 17 consumers can claim the limited-edition Guardians Snack Adventure kit by visiting www.HelloFreshAdventure.com. Additional Guardians Snack Adventure kits will become available the following two weeks on Monday, April 24 and Monday, May 1 at noon ET until supplies run out.
“At HelloFresh, we know that our customers like to get adventurous with their cooking,” said Kirsten Walpert, vp of brand and creative, HelloFresh US. “This fun new collaboration demonstrates how home cooking with friends and loved ones can be an exciting adventure and a memorable bonding experience that you can enjoy with your given or ‘chosen family.’”
HelloFresh is also introducing six meals through an exclusive Guardians Adventure recipes series, each themed to members of the band of galactic misfits. They include a Terran-style St. Louis sandwich with sliced dill pickle and potato rounds, and “Destroyed” Thai chili coconut smash patties.