Consider the first piece. The depressed guy is standing on a box about to hang himself. He looks down and notices he’s actually atop a crate of Heineken. He removes the noose, steps down, cracks open a beer and walks away mumbling, “Fuck it.”
Yeah, like a beer will help resolve the issues that had him so close to death. The second bit speaks for itself. Refer to this article about Chevy’s suicide robot for more on why this could be a big problem.
By the way, Weiden & Kennedy is Heineken’s AoR.