Heineken Simultaneously Pleases Soccer Diehards and Their Girlfriends

By Kiran Aditham 

Yes, it’s a quick-fix, short attention span world, but it’s worth sitting through the 5+ minutes of this Heineken case study. JWT Italy concocted this activation for the beer brand whereby girlfriends of soccer fans were accomplices and persuaded their boyfriends to attend a poetry/classical music event instead of watching AC Milan take on Real Madrid in a UEFA Champions game. We needn’t say more as you will see how the brand cleverly pleased both sides in an effort that was a viral hit.

Via Adverblog


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