Heat Unveils ‘Madden: The Movie’

By Erik Oster 

San Francisco agency Heat launched a spot for Madden NFL 16 featuring Dave Franco, Christopher Mintz-Plasse, Julio Jones, Rob Gronkowski, Colin Kaepernick, Antonio Brown and Rex Ryan.

The spot, which the agency teased a few days ago, takes the form of a (fake) movie trailer for “Madden: The Movie.” As you might expect from the concept, things get pretty ridiculous very fast. The plot of the movie revolves around Franco training to play a game of Madden to save his girlfriend. So Franco and Mintz-Plasse round up a team of “playmakers” in order to prepare, but find a few twists along the way. At some point, Mintz-Plasse gets his hand on a dinosaur, who kind of negates the whole thing. Thankfully, this time around things don’t get musical (as they did in Heat’s spot with Franco and Kevin Hart last year) and the over-the-top shenanigans, which mock movie trailer conventions and Hollywood cliches, are fairly entertaining. It could have used a Mintz-Plasse on Franco slap, though.


Chairman/Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland & Warren Cockrel
Sr. Art Director: Nichole Geddes
Producer: Jonathan Matthews
Director of Content Production: Brian Coate
Director of Client Service: Aaron Lang
Account Director: JT Pierce
Account Supervisor: Julia Wu
Assistant Account Manager: Rachel Majors
Business Affairs: Julie Petruzzo
Advertiser: Electronic Arts
CMO: Chris Bruzzo
SVP Marketing: Todd Sitrin
VP Global Creative: Dana Marineau
Sr. Director Global Creative: Dustin Shekell
Sr. Manager Global Creative: Jessica English
VP Marketing: Anthony Stevenson
Sr. Director Product Marketing: Joshua Rabenovets


Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director/Writer: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Dave Bernstein
Production Designer: Laura Fox
Stunt Coordinator: Vlad Tevolski
1st AD: Brian Stevens

Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Helena Lee
Editor: Christjan Jordan
Asst Editor: Pieter Vijoen

Post-Production:  MPC
Creative Director: Paul O’Shea
VFX Sup: Benji Davidson
VFX Sup: Zach Tucker
Compositor: Gizmo Rivera
Compositor: Brian Williams
Compositor: Ben Persons
Animation Lead: Stew Burris
Lighting Lead: Corinne DeOrsay
Colorist: Ricky Gausis
Executive Producer: Elexis Stearn
Producer: Brian Friel

Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
EP/Head of Production: Leslie DiLullo
Sound Design & Mix: 740 Sound
Executive Producer: Scott Ganary
Producer: Jeff Martin
Engineer: Chris Pinkston
ADR: Stephen Dickson, Larry Winer
Sound Design: Chris Pinkston, Eric Marks, Rob Marshall