Hawthorne Direct Names New CEO

By Patrick Coffee 

Jessica Hawthorne CastroL.A.-based “full service Brand Response ad agency” Hawthorne Direct has named Jessica Hawthorne-Castro its new chief executive officer.

Hawthorne-Castro was promoted from VP of operations and client services to COO in June 2013; this move marks her second executive jump in less than a year.

The press release names the agency’s new chief officer as a member of the “‘next generation’ of brand marketing experts”; earlier this month she moderated a “Women in Advertising” panel sponsored by Digital Hollywood that included execs from Adobe, WongDoody, SapientNitro and others.


Hawthorne-Castro is the daughter of agency founder Tim Hawthorne, who was inducted into the Direct Response Hall of Fame in March.