Havas Worldwide Introduces ‘The Breath Holder’ in Clever PSA

By Erik Oster 

Havas Worldwide, Helsinki has launched a new PSA entitled “The Breath Holder.”

In it, we see a young kid practicing holding his breath. Each time, he seems to make it a bit longer, and keeps track of his times. At first it may seem like he’s doing this out of boredom, or perhaps to make a go at the record, but his real reason is revealed at the conclusion of the spot. We won’t give anything away, but you can check out the clever 60-second spot for yourself above.



Agency: Havas Worldwide, Helsinki, Finland
Creative Director: Marko Vuorensola
Planner: Johanna Vuorensola
Art Director: Jon Gustavson
Copywriter: Marko Vuorinen
Account director: Nina Myllyharju
Project planner: Muusa Salminen
Communications Consultant: Laura Lyyvuo
Web Developer: Mika Niemi
Production Company: Studio Arkadena
Executive producer: Hana Kovic
Director: Mikko / Sauna International
Director’s Producer: Kojo Abban
DoP: Jure Verovsek
Editor: Simon Sedmak
1st AD: Sara Isa Djukanovic
Colorist: NuFrame/TeoRiznar
Line producer: Urska Vardijan
Set designer / Art director: Spela Kropusek
Stylist: Katja Hrobat
Make Up: Natasa Sevcnikar
Sound design: Silencio Helsinki
Music: Accu “Rock”
Digital production: Havas Worldwide Helsinki