Havas Wants You to ‘Win the Right Way’ for Chivas

By Erik Oster 

Havas Worldwide, London teamed up with AnalogFolk for a new campaign promoting luxury whiskey brand Chivas’ “The Venture,” a one million dollar fund to support up-and-coming social entrepreneurs.

The campaign, entitled “Win the Right Way,” celebrates those social entrepreneurs who run their businesses in a way that benefits society, not just shareholders, and is the latest installment in the brand’s “Live With Chivalry” campaign. Havas called on the talents of actors Oscar Isaac (Inside Llewyn Davis), Chiwetel Ejiofor (12 Years A Slave) and Liao Fan for three different ads slated for different markets, all directed by Daniel Wolfe. Isaac stars in the 60-second spot for the US market (featured above), pacing around a boxing ring while celebrating those business owners who care enough to worry about something other than profits. The campaign rolled out yesterday, with the ads, short documentaries about social entrepreneurs and a website created by AnalogFolk.


“We have always valued entrepreneurship, and generosity is at the heart of Chivas, so supporting those who use their success to create value for others feels like a natural fit,” said Richard Black, global brand director, Chivas Regal. “We are committing significant resources through The Venture to find and support the most inspiring social entrepreneurs around the world, and hope that each of those businesses will inspire other entrepreneurs to use business as a force for good, creating a growing movement with real momentum behind it.”


Agency: Havas Worldwide, London

Executive Creative Director: Mark Fairbanks

Creative Director: Andre Moreira

Art Director: Philip Beaumont

Copywriter: Dominic Gettins

Account Directors: Daniel Floyed – Global Brand Director

Jackie Chou

Paola Bersi

Agency Planner: Anthony Edwards – Strategy Director

Andy Quin

Christopher Skillicorn

Agency Producers: Lucy Powell, Leila Bartlam, Sam Myers

Photographer: The Wade Brothers

Director/ Production Co.: Daniel Wolfe (Brand Films)

Producer: Seth Wilson

Editors: Tom Lindsay (Brand Films), George Belfield (Documentaries)

Somesuch Productions: Dougal Meese, Dulcie Kellett, Thomas Grove Carter(Documentaries), Ross Hallard, Elise Butt, Fouad Gaber

Assistant Editors: Magda Plugowska, Gwen Norcliffe, Ed Hanbury, Ed Enayat


Executive Creative Director: Simon Richings

Creative Director: Steve Reed

Design Director: Jamie Lillywhite

Lead Designer: Ben Howarth

Designer: Lawrence Cox

Tech Lead: David Wiltshire

Creative Technologists: Rick Jones, Jay Tang, Luis Rodrigues

UX: Julie Herskin

Project Director: Sam Becker

Senior Producer: Ivan Sebastian

Senior Producer: Neil Ballinger

Account team: Chris Worsley, Joe Walmsley, Joanna Holdsworth

Strategy Director: Matt Dyke

Strategist: Sammy King

Copywriter: Danielle Melia