Havas Shows Couples How to ‘#Connect’ for Durex

By Erik Oster 

Durex has launched a new campaign purporting to show couples a new way to utilize mobile tech to up their game in the bedroom, created by creative agency of record Havas.

A new online ad from Havas Worldwide London begins by showing a diverse group of couples describing their (some might say excessive) smart phone use. The spot then introduces Durex’s solution for utilizing tech in the bedroom to jumpstart their love lives. But there’s a twist; the “simple” solution that the brand comes up with is one that should have already been obvious, although it could still help couples if they follow the advice. The video has made quite an impression online already, racking up over 21 million views on YouTube in under a week. Adweek reports that the campaign also supports the “Earth Hour” initiative later this month. If you’re wondering what to do when the power is out, we’re guessing Durex has a few suggestions.


Advertising Agency:  Havas WW London
Agency Creative Director: Mark Fairbanks
Copywriter: Andy Mcananey
Art Director: Christian Sewell
Planning Director: Yelena Gaufman
Planner: Gemma Hamilton
Business Director: Julian Ashley
Account Director: Ainhoa Wadsworth
Agency Producer: Katie Wood
Media Company: Aegis
Production Company: Clearstory
Director: Russell Barnes and Molly Milton
Editor: Richard Trier & Steve Blackwell
Post prod Producer: Colin Oaten
Post-production: The Mill
Audio post-production: Dave Robinson & Tom Lane, Angell Sound Studios