About an hour or so ago, John Winsor, CEO of Havas-owned, Boulder-based Victors & Spoils, tweeted this: “Welcome to HavasCrowd.com. Brands can now harness the power of the Havas global community in one place.” Well, from what we gather upon first glance at the description is that “Havas Crowd” is basically taking a page from V&S’ playbook (the agency of course just happens to be powering the site). Should we call this Havassourcing? We’re not sure, but we checked in with Winsor to get some more explanation and here’s what he told us:
“Essentially. It’s a way for us to capture the brilliant creative and strategic thinking across the global network and apply it to a client’s brief in a modern, digital way. We believe that the Havas Crowd will allow us to change faster to apply the best thinking and creativity, from anywhere in the world, to solve a client’s problem.