GYK Antler Expands Media Practice With Arrival of First Media Director

By Erik Oster 

Manchester, New Hampshire-based agency GYK Antler has expanded its media practice with the hire of Paula Serafino as media director.

In the new role, Serafino will oversee GYK Antler’s media practice, which offers media buying and planning for brands including Sweet Baby Rays, Cedar’s Hommus and New Hampshire Travel & Tourism. Serafino will help expand the practice and ensure the agency’s media services are well integrated with its other offerings.

“Paula’s media experience, insight and critical strategy skills will be key to continuing to build our fast-growing media department,” GYK Antler CEO Travis York said in a statement. “We believe that her holistic approach will ensure that media is interwoven with creative and strategy from the start.”

A 20-year industry veteran, Serafino joins GYK Antler from CTP in Boston, where she spent nearly six years as a media director specializing in cross channel media for clients spanning the healthcare, finance, B2B tech and non-profit sectors. Her experience includes various digital media roles at agencies including The VIA Agency, Havas Media, Mullen and Digitas. Over the course of her career, she has led digital media for clients including Panasonic, TDBank, Tyson Foods and UNUM.