Guess Who’s Back for W+K, Old Spice?

By Erik Oster 

Last week, W+K Portland launched a new campaign for Old Spice with the 30-second “And So It Begins,” featuring spokesmen Isaiah Mustafa and Terry Crews together in one ad for the first time. Now, the agency is back with another spot starring the pair.

The 15-second “Interruption” follows the same basic formula as its predecessor, with Crews interrupting Mustafa mid-pitch. Crews doesn’t waste much time, as Mustafa can barely get out a “Hello ladies, do you want your man to smell…” before Crews‘ head emerges from his ear to shout “Bearglove,” followed by another Crews emerging from his ribcage as he continues, “…like sophistication.” Soon the screen is covered in Crews, while a single Mustafa pleads for him to stop.

It’s a simple follow-up, cementing the Bearglove versus Timber rivalry of its predecessor. Fans of “And So It Begins” will likely enjoy the renewed craziness of “Interruption” while those not wowed by the initial offering with the two stars probably won’t go crazy for this one either. At any rate, expect to see a lot more from the two pitchmen as the press release for the initial offering promised six more ads this fall. In the meantime, head to Adweek to see how the two actors stack up.



Client: P+G/Old Spice

Agency: Wieden + Kennedy Portland
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jarrod Higgins
Art Director: Matt Sorrell
Senior Producer: Lindsay Reed, Erika Madison
Production Assistant Nicole Kaptur
Account Team: Nick Pirtle, Georgina Gooley, Michael Dalton, Jess Monsey
Executive Creative Directors: Joe Staples, Mark Fitzloff
Agency Executive Producer: Ben Grylewicz

Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Eriks Krumins
Line Producer: Emily Skinner
Director of Photography: Neil Shapiro

Editorial Company: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Post Executive Producer: Sasha Hirschfeld

Visual Effects
Visual Effects Company: The Mill LA
Executive Producer: Sue Troyan
Visual Effects Producer: Dan Roberts
Production Coordinator: Kris Drenzek, Jillian Lynes
Shoot Supervisor: Tim Davies
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: James Allen, Brad Scott, Dag Ivarsoy, Scott Johnson, Alex Candlish, Jale Parsons
3D Artists: Martin Rivera, Jason Jansky
Art Department: Kelsey Napier, Bretty Lopinsky, Matthew Dobrez

Music and Sound Design
Sound Design: Company Mackenzie Cutler
Sound Designer: Sam Shaffer

Mix Company JOINT
Mixer: Noah Woodburn
Mix Company: LIME Studio
Mixer: Sam Casas