GS&P Welcomes New GCD, Announces First-Ever Music Supervisor

By Kiran Aditham 

‘Tis a busy day on the Goodby front as the agency follows its announce that its namesakes are receiving CLIO’s Lifetime Awards with news that GS&P’s hired Icaro Doria (left) as group creative director on Sprint. Doria previously worked at Y&R New York and held the global CD position for Dell as well as the GCD post for the Bacardi, Virgin Atlantic and VH1 accounts. Also on his resume is a stint at Saatchi & Saatchi NY, where his work for brands like JCPenney and Crest helped them win five Cannes Lions and Cannes Agency of the Year honors in 2007.

Meanwhile, Todd Porter (right) will helm the first-ever music supervisor post at the agency. Porter, who’s been with GS&P for 10 years give or take, most recently served as music producer on spots including Frito-Lay “Made For Each Other”, Sprint “Anthem”, and Comcast “Big Day”. According to the announce, Porter’s new title calls for him to “work tightly with creatives” to ensure that the right music is found for each piece of work Goodby creates and he will help the agency work with musicians and artists to “develop relationships and opportunities for cross-promotion and endorsements for clients.”

More: “Goodby Alum Takes CSO Post at McCann West