GS&P Debuts Its New Creative Leadership

By Patrick Coffee Comment

gsp-creative-hed-2015

Goodby, Silverstein and Partners chose Adweek to break the news about the structure of its new and updated creative leadership team today.

Most importantly, Eric Kallman has been promoted to ECD just over a year after joining GS&P. In case you don’t remember, the shop welcomed him with a Dove sketches parody after he left Barton F. Graf 9000 in late 2013 to move West; Graf “lured [Kallman] away” from W+K back in 2011, when it could still accurately go by the name “startup.” At the time, Kallman had established himself within the industry thanks, in large part, to Old Spice’s “The Man You Wish Your Man Could Smell Like.” Wieden-friendly BFG later replaced him with two other W+K veterans.

Kallman, whose 2014 hiring was notable primarily for inspiring a rare collection of positive comments on this blog (just kidding), will now run the GS&P office along with Margaret Johnson. Johnson got the ECD bump in late 2010 with Christian Haas (current freelancer) and Erik Vervroegen (current Cannes fan/global CD for Publicis), becoming GS&P’s first female partner in 2012.

The move does not include any new hires, and ECD Paul Caiozzo (who joined GS&P last year after freelancing for Droga5 and others) will continue to lead the agency’s New York team.

The agency’s namesakes, however, see it as the next step in their own careers.

Goodby calls the lineup “a true reflection of how we are really working right now” and Silverstein writes that, while the pair are “not retiring,” the new structure “allows us to stay focused on the big picture, which is making this a great place to work with great clients.”

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