The Idea City has had a tough year, but here is the D+ rated agency’s chance to prove they’ve still got the stuff. The advertising agency learned Monday that it will handle the L.L. Bean account, which includes online, print, television and radio. L.L. Bean’s media and buying duties will still be handled by Mediaedge:cia. Bucking retail trends, L.L.Bean is looking to up their dozen stores to 32 by 2012.
Hold on, kiddos. Lets see whether Mark Taylor can bring some of that Crispin game play to Idea City. Roy Spence has got to be praying to Xenu that Taylor can make it happen. That’s he Kobe ready to lead the troops to greatest. We shall see… We shall see.