Austin-based GSD&M Idea City promoted four of its execs to SVP posts, perhaps most notably David Matathia to SVP/chief strategist. Matathia, who’s been with the agency for six years, worked his way up from planner on accounts like Southwest Airlines, PGA TOUR, United Health Group and BMW to eventually account head for BMW where he helped Idea City win the automaker’s global business. Matathia will be in familiar territory at his new post as he’ll now lead the agency’s planning department and continue to steward the BMW team.
Joining Matathia on the promotion front are Marianne Malina, a 10-year Idea City vet who will serve as SVP, group account director on Kohler and Southwest Airlines, and Scott Moore, now SVP, group account director on the ACE Hardware, Caesars and Horseshoe accounts. Meanwhile, John McGrath was promoted to SVP, communications at the agency.
Via The Statesman