GSD&M Gets the Band Back Together for Southwest

By Erik Oster 

GSD&M launched a new spot for Southwest Airlines entitled “Garage Band,” promoting the airlines sale campaign.

The spot sees a group of former high school buddies rocking out in the garage to “The Boy’s Are Back in Town,” with pretty limited musical chops. “Southwest is having a sale,” explains the voiceover. “So you can put the old garage band back together, even if it never made it out of the garage.” At this point the music changes from the Thin Lizzy version of the track to the garage band hammering away at it, poorly. Maybe it’s just that it comes on the heels of the funny follow-up to the successful “Wedding Season” spot from last year, but the premise and execution fall a little flat — particularly with this musical transition. The third of four spots promoting Southwest’s sale campaign, the ad is running in local markets including Boston, Atlanta, Chicago, Dallas and Denver.


Agency: GSD&M
Client: Southwest Airlines
Title: Garage Band
Launch Date: 4/28/15
President: Marianne Malina
Chief Creative Officer: Jay Russell
Sr. VP/Group Creative Director: Brent Ladd
Group Creative Director: Lara Bridger
Creative Director/AD: Nikki Baker, Kate Griffiths
Creative Director/Writer: Leslie Shaffer
SVP Production: Jack Epsteen
Executive Producer: Marianne Newton
Senior Producer: Natalie Lum Freedman
Business Affairs: J.J. Gaines
Account Leadership: Adrienne Walpole, Amy Lyon, Kate Rutkowski
Project Management: Elizabeth Stelling
Experience and Insights: Jennifer Billiot
Production Company: Smuggler
Director: Jun Diaz
Producer: Alex Waite
Editorial Company: Beast Editorial
Editor: Ben Ellis
Graphics: Beast
VFX Supervisor:  NA
VFX/Online: Jim Reed
Audio: Pony Sound
Engineer: Corey Roberts
Music Supervision:  Hum Music
Music: Thin Lizzy’s “Boys Are Back in Town” licensed from Universal Music Group