Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”
To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits.
Credits:
Agency: GSD&M
Client: Southwest Airlines
Title: “All You Need is Love”
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Bayne, Bill Marceau
Sr. Art Director: Dale Austin
Copywriter: Brandon Curl
Director of Production: Jack Epsteen
Producer: Natalie Lum Freedman
Business Affairs: Keli Christy, Danielle Ivicic
Account Service: Coley Platt, Amy Lyon, Jodi Bucciarelli, Sara Scott
Experience and Insights: Michael Dezso
Production Company: @radical media
Director: Jeff Zwart
Executive Producer: Donna Portaro
Producer: Susan Sullivan
Editorial Company: Rock Paper Scissors
Editor: Conor O’Neill and Eric Hughes
VFX Supervisor: Andy Bate
VFX/Online: a52
Audio: Margarita Mix
Engineer: Nathan Dubin
Producer: Daughn Ward
Music: Yessian (7th Inning Stretch) and Echosmith (Love Moments, Water Cannon, Fireworks)
Composers: Yessian- Dan Zank, Michael Yessian, Brian Yessian
Executive Producer: Yessian-Michael Yessian