GSD&M Celebrates End of Wright Amendment for Southwest Airlines

By Erik Oster 

Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”

To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits.



Agency: GSD&M

Client: Southwest Airlines

Title: “All You Need is Love”

Chief Creative Officer: Jay Russell

Group Creative Directors: Bill Bayne, Bill Marceau

Sr. Art Director: Dale Austin

Copywriter: Brandon Curl

Director of Production: Jack Epsteen

Producer: Natalie Lum Freedman

Business Affairs: Keli Christy, Danielle Ivicic

Account Service: Coley Platt, Amy Lyon, Jodi Bucciarelli, Sara Scott

Experience and Insights: Michael Dezso

Production Company: @radical media

Director: Jeff Zwart

Executive Producer: Donna Portaro

Producer: Susan Sullivan

Editorial Company: Rock Paper Scissors

Editor: Conor O’Neill and Eric Hughes

VFX Supervisor: Andy Bate

VFX/Online: a52

Audio: Margarita Mix

Engineer: Nathan Dubin

Producer: Daughn Ward

Music: Yessian (7th Inning Stretch) and Echosmith (Love Moments, Water Cannon, Fireworks)

Composers: Yessian- Dan Zank, Michael Yessian, Brian Yessian

Executive Producer: Yessian-Michael Yessian