Grey’s Director of Creative Technology to Lead Digital at PR Firm Lippe Taylor

By Erik Oster 

Grey Group director of technology Fred Gerantabee recently left the agency and has joined Lippe Taylor as chief digital officer.

The hire comes as the female-led PR firm, which specializes in brands for women, is expanding its digital capabilities, including developing an “exciting suite of future-facing capabilities including virtual reality, augmented reality, tech-enabled experiential marketing, expanded data & insights and full scale content production.”

Gerantabee arrived at Grey Groupe as director of technology in December of 2011 and became director of creative technology in July of 2014, helping to establish the agency’s technology practice. While with the agency he worked with clients including CoverGirl, Pantene, Marriott Hotels, and Eli Lilly. Before joining Grey he spent over two and a half years as associate director, web and software development at BrandWizard. That followed two and a half years as director of training/product evangelism at Aquent Graphics Institute, where he consulted with clients including Microsoft, Bloomberg, Reebok and Conde Nast.


“Lippe Taylor’s heritage as a PR agency doesn’t limit us – in fact, it gives us a unique and advantageous view of the digital ecosystem, which allows us to use our strengths in large-scale media, strategy, and creativity in a much more impactful way than a pure-play digital or traditional agency may,” said Gerantabee.  “We know how to drive big messages that impact our clients’ bottom line quickly and at scale.”

In addition to Gerantabee, Lippe Taylor also hired vice president of digital George Wright and insights manager Michael Hansberry.

Wright joins Lippe Taylor from 360i, where he spent the past eight months as account manager on Bravo, Oxygen and USA, following a year and a half as management supervisor at MRY, focusing on Visa. Hansberry arrives from Deep Focus, where he has served as qualitative community manager since the beginning of last year, following over two years as marketing assistant/researcher with ParksbyNature Network.