Grey SF Wins BMW with Big Bro’s Help

By Matt Van Hoven 

Grey Group satellite Grey West, SF announced recently that it acquired the regional BMW business, consolidating the automaker’s advertising into the WPP shop. It was previously divided among four agencies.

According to a Grey SF memo, Grey New York and Toronto played an integral part in bringing home the business. Grey NY’s ECD Tor Myhren, and President Steve Hardwick are mentioned as key players “who spearheaded (the) creative triumph and … mobilized all (the) resources to clinch the deal.”

The account, which is worth an estimated $80 million, does not include media. That aspect of the business is in review, and an agency is slated to be selected after the new year.

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