Diego Medvedocky is taking on a third role at Grey: president of its Latin American operations.
He remains chief creative officer of Grey Latin America and president of the agency’s Argentina office.
In his new role, he will continue to work closely with Marco Milesi, CEO of Grey Latin America.
“Diego is one of the most recognized and awarded creative leaders in Latin America and beyond,” Michael Houston, worldwide CEO of Grey Group, said in a statement. “He has put creativity at the heart of our operations and made it a growth engine. His passion and track record for building brands across platforms will serve us well in the years ahead.”
Medvedocky joined Grey Argentina as executive creative director in 2013. He was appointed chief creative officer of Grey Latin America, overseeing the creative product across 14 offices in the region, in 2014. Last year, he was promoted to president of Grey Argentina.
According to the agency, Medvedocky has helped Grey Argentina double its revenue and clients.
“The truth is that I did not expect this but it makes me very happy,” Medvedocky said in a statement. “I want to work with Marco in the region and put it on top. But what I like most of all, is the message of the network of putting creativity above and at the center of the entire organization.”