According to an internal memo, Grey NY has won the T.J. Maxx advertising account. Grey is the AoR on this business and beat out GSD&M, BBH NY and Publicis Dallas to get it.
Memo: “Congratulations to our outstanding pitch team: Kyle Howland, Jan Egan, Ron Castillo, Kathy O’Brien, Deborah Freeman, Michael Houston, Terry Gibraltar, Roger Kilmartin, Laura Catlan, Alex Lubar; Tor Myhren… Our new client singled out our deep retail expertise, the strong consumer insights, superb creative approach we brought to the brand and the chemistry they felt with the talented, dynamic and collaborative team we fielded.”
Wow, where’s the lube when you need it? Anyway, congrats to Grey on the win. This can’t be good for GSD&M, which sorta needs the business.
Update: Acording to Adweek, Grey also won Reliant.
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