Grey NY Pairs Egg Board with Kevin Bacon

By Erik Oster 

Grey New York launched a new campaign for the American Egg Board with the spot “Side of Kevin,” starring Kevin Bacon. (His appearance follows brother Michael Bacon‘s appearance last year in 360i’s “Unsung Bacon” campaign for Oscar Mayer.)

The online ad, entitled “Side of Kevin,” opens with a woman making eggs for breakfast. “There is no better start to the day than eggs for breakfast,” she says to herself, “except maybe eggs with a side of…” and then Kevin Bacon adds “bacon” while laying on her kitchen counter, predictably scaring the crap out of the woman. From here, the spot trades in puns (although Bacon himself is not a fan), awkwardness and innuendo. Although she’s initially startled to find Kevin Bacon laying on her kitchen counter, she’s soon more than a little flirtatious. With the nearly guaranteed viral formula of celebrity awkwardness, it would be a surprise if this one doesn’t take off. Grey New York manages to work in a little self-awareness as well: when the woman tells Bacon he sounds like a commercial, he says, “Actually, it’s a web film.”

“With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” the actor said in a statement. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”


Client: American Egg Board
Spot: “Side of Kevin”
Agency: Grey New York
Chief Creative Officer: Tor Myhren (Global) / Andreas Dahlqvist (New York)
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso, Susan LaScala Wood
Art Directors: Jay Hunt / Pete Gosselin, Matt DeCoste
Copywriters: Jay Hunt / Pete Gosselin
Agency Producer: Perry Kornblum
Production Company (location): Moxie Pictures (LA)
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor (person & company): Alex Cohan / Vision Post
Music/Sound Design (person & company): Matt Baker / Vision Post
Principal Talent: Kevin Bacon, Geneva Carr, Jeff Wiens