Grey London found its new creative chairman at a rival shop.
Grey global CEO Michael Houston announced that Grey London hired Adrian Rossi from AMV BBDO in the role.
“We are delighted to welcome Adrian to Grey London. He will become a key member of our Grey Global Creative Council,” Houston said in a statement. “His work across every creative platform has expanded the boundaries of communications.”
Rossi will be tasked with overseeing all creative development for Grey London, shaping and implementing its creative vision, leading the recruitment of new talent and working closely with Grey Europe president and CEO Eduardo Maruri to guide new business efforts. He will report directly to Grey global CCO John Patroulis. Vicki Maguire will continue in her role as chief creative officer for Grey London.
“Adrian is making some of the most awarded and inspiring work in the world right now, and he pairs an impressive creative pedigree with a humanity that shines in both the work he makes and in the way he leads,” Patroulis said in a statement. “I think he’ll be an amazing leader for Grey London, working with a great team already in place to help push where we’re headed as an agency, and as an industry. We’re lucky to have him.”
Rossi spent the last seven years at AMV BBDO and has led the creative department as executive creative director for the past five. He began his career as an art director at Saatchi & Saatchi, later joining BBH and Glue Isobar in creative director roles.
The appointment follows the arrivals of executive creative directors Jeff Anderson, Qian Qian, Tristan Kincaid and Hannah Fishman to Grey’s New York office last month.