Greens & Salad, Great Guns Pull Off Stylish, Star-Studded Spot for Nike Flyknit

By Erik Oster 

Agency Greens & Salad teamed up with global production company Great Guns for a stylish, star-studded new ad for Nike Flyknit.

Entitled “Light. Strong. Nike Flyknit,” the 1:20 spot was directed by Paul Shearer and Vincent Laforet, and features Kobe Bryant, Seahawks cornerback Richard Sherman, Olympic Gold Medalist Allyson Felix, decathlon world record holder Ashton Eaton, and world champion distance runner Mo Farah. The spot withholds any dialogue or voiceover, instead relying on footage of its star athletes training in their Nike Flyknits delivered with a visual flair (courtesy of “a Red Epic and Phantom camera, on a combination of tracking vehicles, Movi and Steadicam rigs”) to make its product look good. Kobe takes center stage, both the first and last athlete featured, but otherwise screen time is share fairly equitably. The spot debuted globally this week, in anticipation of the Super Bowl and the NBA All Star Game (for which voting results were just revealed).


If the Nike Flyknit spot has whet your appetite for more Richard Sherman, never fear. Stay tuned for a timely Beats ad featuring the Seahawks star cornerback, along with credits for “Light. Strong. Nike Flyknit” after the jump.


Title: Light. Strong. Nike Flyknit

Client: Nike Global Brand Communications

VP, Nike Global Brand Communications: Enrico Balleri

Director, Nike Global Brand Communicatons: Tad Greenough

Agency: Greens & Salad

Creative: Paul Shearer & Adam Collins

Director: Shearer & Vincent Laforet

Production Company: Great Guns

Exec. Producer: Laura Gregory & Sheridan Thomas

Producer: Tim Francis & Greg Ferguson

Director of Photography: Pete Konczal

Editing company: Stitch, London

Editor: Leo King

Post Production: Absolute, London