Across the pond, one of Prime Minister Gordon Brown‘s top aides, Spencer Livermore, has resigned his post as a political strategist to join advertising agency Saatchi & Saatchi. Apparently, Livermore has long been a fan of advertising, as he has been considering a career change for some time. Livermore will report to Robert Senior, UK chief executive of the SSF Group — the newly launched mini-group within Publicis Groupe, which unites Saatchi & Saatchi and Fallon in the US and UK.
If you follow UK politics, you know that Brown has lost some other staffers, as well, but of course, we only care about this one. The call of advertising is still powerful people. Don’t forget we work in a pretty dynamic industry.[source]