Remaining goodness Mfg. Founding Partners Resign

By Patrick Coffee 

goodness mfgA trickle quickly became a flood this week for executives at goodness Mfg., the Los Angeles agency started by five CP+B veterans in 2007 and acquired by entertainment marketing agency Trailer Park in 2010.

Following CP+B’s re-signing of goodness partner/integrated production pioneer Rupert Samuel earlier this month, his fellow co-founders announced their collective resignation late yesterday.

The future of the shop as a whole is unclear.


Here’s the official statement from a goodness Mfg. spokesperson:

“goodness Mfg. executive directors Paul Keister, Tom Adams and Bob Cianfrone, are departing the agency to pursue other opportunities. We wish them well in their next endeavors. As we move forward, our great team of creative talent and leadership will continue to support goodness Mfg.’s existing clients.”

This means that all five of the men who founded goodness Mfg. are gone: Brian Rekasis, the former CP+B director who served as general manager before leaving for production company B-Reel in 2012, now works in worldwide marketing and communications for a Cupertino-based tech company whose name may be familiar to you.

At the moment it’s unclear what, exactly, preceded the resignations; an anonymous source tells us that the directors were unsatisfied with management while another says that the contract signed by Trailer Park and the goodness founders recently ended.

Equally unclear is where the CP+B vets will go next, how the agency will resolve its current leadership vacuum (Keister served as CCO and Adams as ECD), and what will happen to its accounts (the largest of which is Toshiba).

Updates as we receive them.