Fresh off of winning Olympic gold, Oklahoma City Thunder teammates Russell Westbrook and James Harden are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN’s Darren Rovell is already raving that “Tear Away” (above) could be the “commercial of the year,” though we’ll stop short of that for now. Still, considering Team USA’s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While “Tear Away” has Rovell gushing, we were just as amused by “The Melo’s” (below) starring Harden and Westbrook’s Olympics teammate Carmelo Anthony, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, Kevin Love and the Miami Heat’s Chris Bosh after the jump.
Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill
Senior Creative Director: Dan Lucey
Associate Creative Director/Writer: Alex Taylor
Associate Creative Director/AD: Jason Stefanik
Executive Producer: Anthony Curti
Assistant Producer: Lawrence Chen
Music Producer: Melisa Chester
PRODUCTION: BISCUIT FILM WORKS
Director: Aaron Stoller
Mangaging Director: Shawn Lacey
Executive Producer: Holly Vega
DP: Brian Donahue
Line Producer: Mala Vasan
EDITORIAL: No6
Editor: Chan Hatcher
Exec Post Producer: Toni Lipari
Producer: Evan Meeker
Asst Editor: Matt Ferran
VISUAL EFFECTS: EIGHT VFX
Exec Producer: Shira Boardman
Exec Producer: Baptiste Andrieux
VFX Supervisor: Philip Ineno
Sr. Producer: Marsi Frey
3D Supervisor: Marcus Stokes
3D Artist: Marko Manderic
GFX: HORNET INC
Creative Directors: Santa Maria
SOUND DESIGN: HENRY BOY
Sound Designer: Bill Chesley
TELECINE: CO3
Colorist: Tim Masik
MIX: SOUND LOUNGE
Final Mix: Tommy Jucarone