After 13 years, Chevrolet’s Hispanic business is changing shops as GM’s VP of marketing Joel Ewanick continues his agency shuffle, moving Chevy’s Hispanic advertising effective immediately from IPG-co-owned, Miami-based Accentmarketing to Austin-based shop LatinWorks.
In a statement, Ewanick says, “LatinWorks is considered one of the most creative agencies in the Hispanic marketing space. In addition to their creativity, they also have strong strategic talents. They produce results for their clients and we look forward to partnering with them as we tell the Chevrolet story.”
According to AdAge, Chevrolet accounts for the biggest portion of GM’s Hispanic ad budget. Chevy’s VP of marketing Jim Campbell adds that “with the additions of the all-new 40 mpg Cruze compact car and the Volt electric vehicle with extended range later this year, we are looking forward to working with LatinWorks and welcome them to the Chevy team.”
It’s been a fairly successful week for LatinWorks as the agency preceded its Chevrolet win by also nabbing Hispanic AOR duties for Post Foods.