Which it doesn’t, at least not according to the EPA. For those of you who don’t drive, for a car to get 230 miles per gallon is like an ECD who makes coffee for the interns and then offers to help file stuff: doesn’t happen. But as soon as the EPA gets its hands on a Chevy Volt, the game could change for GM:
“EPA has not tested a Chevy Volt and therefore cannot confirm the fuel economy values claimed by GM. EPA does applaud GM’s commitment to designing and building the car of the future — an American-made car that will save families money, significantly reduce our dependence on foreign oil and create good-paying American jobs. We’re proud to see American companies and American workers leading the world in the clean energy innovations that will shape the 21st century economy.”
Advertisement
That quote was provided by EPA to Green Car Advisor, which called to ask after ads with a little plug and “230” (see image) started popping up. No one knew what the “230” stood for, until now.
And then GM told Reuters that the car companies under GM will begin to advertise, a lot. Like for example Chevrolet, which makes the Volt. GM Vice Chairman Bob Lutz tells Reuters:
“You won’t see advertising on behalf of GM. All advertising will be brand-focused. No one can buy a GM, anyway. They can buy a Chevy.”
As Jalopnik reports, a 230 mpg vehicle would kick the ass of any other vehicle available on the market. Well, as far as family-sized sedans go. With GM planning campaigns that highlight such facts and the government providing casheesh for clunkers, it might be safe to say cars could be making a comeback.
More: “GM’s Bob Lutz Promises/Threatens Radical Marketing Makeover”