Global Digital Strategy Director Jinal Shah Leaves JWT After 5-Plus Years

By Patrick Coffee 

Jinal Shah has left the J. Walter Thompson organization after spending more than five years there in various strategy positions.

Earlier this month, she became VP of ecommerce marketing at consumer goods giant Newell Brands, which makes such products as Rubbermaid, Sharpie and Paper Mate.

Shah joined the WPP network in 2011 after working at New York-based strategy firm BOND (which has very cool offices) and worked her way up, handling digital content strategy duties for such clients as Macy’s and Estee Lauder.


In 2014, JWT re-hired her for the global role after a six-month stint with POSSIBLE, where she was director of strategy on the Revlon account. According to an Erin Johnson-penned press release announcing her return, she was responsible for “defining JWT’s digital strategy and building its global digital capabilities” while reporting to CEO of the Americas Stefano Zunino.

Shah helped start JWT’s digital content unit and later played a key role in the launch of Mirum, the network made up of 11 digitally-focused agencies within the larger JWT network.

Coincidentally, Shah’s new employer recently moved its creative business from BBH to JWT without a review and later picked POSSIBLE for web strategy services.

JWT has not yet clarified whether the agency is currently looking for a new global digital strategy director.