Global marketing transformation consulting firm Flock Associates has hired Mitchell Caplan to lead its U.S. expansion as managing director.
Flock Associates’ U.S. client roster already includes such names as McDonald’s, Campbell’s, Johnson&Johnson and T-Mobile.
Caplan joins Flock Associates following a stint as chief growth officer for RAPP, beginning in December of 2016. Prior to that he spent around a year and a half as chief marketing officer for direct, data and digital agency IBT Media and over a year and a half as chief marketing officer for ICF’s Olson before that. He has also served in chief marketing officer for Y&R and McCann New York.
“Flock goes from strength to strength as we deliver on our promise to transform world leading marketing companies. I’m delighted that Mitch has joined us for the next leg of the journey,” Flock Assocaites CEO Simon Francis said in a statement. “His wisdom, professionalism and proven abilities are just what our clients need as they contemplate changing the game and winning in a new war of marketing.”
“As the marketing landscape evolves at a frantic pace, I am delighted to be joining Flock Associates.” Caplan added. “To be able to use my experience to help marketers transform how they deliver for their brands is exciting and a great opportunity. Flock has built a terrific business in just five short years, and I look forward to helping them expand in the U.S. market.”