Weiden + Kennedy is working in conjunction with Grow Interactive to bring attention to a pretty great cause- The Girl Effect. The goal of this organization is pretty basic- bring awareness to the plight of many girls in developing nations, who are often overlooked and in many times mistreated. The idea is that if these girls were invested in, that their impact on the communities in which they live would be profound. Being reminded of how just the smallest bit of opportunity can change these girls entire life is humbling. The Nike Foundation along with the Novo Foundation have donated $100 million dollars to fund the efforts of the Girl Effect. It is money well spent.
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