Family apparel brand Gildan appointed O’Keefe Reinhard & Paul as its creative marketing and advertising agency of record for the company’s branded apparel unit following a review.
“OKRP set themselves apart by their ability to translate business needs and consumer insights into a distinctive voice for our brand that we can use across all media channels,” explained Gildan vice president, marketing Rob Packard. “Their passion and sense of partnership will make them a natural extension of our marketing team.”
It’s unclear which other agencies participated in the review. The agency is expected to roll out new ads some time this spring which continue Gildan’s partnership with country music star and coach on NBC’s The Voice, Blake Shelton. During the 2016 holiday season, OKRP is expected to roll out a new brand campaign, presumably free of Shelton.
“Gildan is a fast growing name, exactly the kind of brand we love to help further strengthen and build upon,” added OKRP president Nick Paul. “We know we can help tell a story that connects to its millennial-mindset audience across many different channels.”