For its Fall/Winter campaign and first real foray into interactive, ALDO shoes enlisted to help of NY-based agency Skinny and prodco B-Reel to design the “ALDO Shoes for Life” campaign and website. What does “getting lucky” mean to you, 18-35 year-old stylish male or female? Well, if you like your shoes reasonably affordable yet chic, then it could mean getting free shoes for the rest of your life or getting 15 percent off of your next pair from one of ALDO’s fine stores located worldwide.
The campaign’s website features three Vegas-style interactive games called “Rockin’ Roulette,” “Spin & Win” and “Magic Hat Trick.” Users who win all three games will get 15 percent off coupons and can register for a chance to win the aforementioned free shoes for life deal (It also turns out that “life” actually means 25 years.) And, lucky for us, the games seem to generally work in our favor, and ALDO’s hip models will encourage you between games whether or not you win or lose. As Skinny co-founder/CCO Jonas Hallberg says in a statement, “By creating a fun, interactive based experience we allow ALDO fans to engage with the new shoe collection in an interesting and involving way”.
Last month, ALDO launched a teaser video for the campaign directed by none other than Terry Richardson, he of Josie Maran drinking cow’s milk and porn-y American Apparel ad fame. Watch the video below.