As a follow up to last year’s “Feeding Without The Drama” campaign, Boston-based Full Contact advertising has launched a new, integrated campaign for Tommee Tippee’s new and improved pacifier line.
The new campaign, “Naturally Soothing,” includes pre-roll and digital spots, which will run on parent-focused sites, including Babycenter.com, FitPregnancy.com and TheBump.com. With the new campaign, Full Contact “aims to playfully disrupt a low-interest category where many Moms struggle to find what they want and loyalty is low.” The spot, which has both 30 and 15-second executions, highlights the pacifier as “accepted by more babies on their very first try.” Babies are depicted in a variety of “naturally soothing” settings, such as chilling on a beach, relaxing by the fire, and getting the full spa treatment (complete with cucumbers over the eyes), with music to accompany the scenarios. Check out the 30-second spot above and stick around for credits after the jump.
Agency: Full Contact
Creative Director: Marty Donohue
Creative Director: Tim Foley
Art Director: Adam St. John
Senior Copywriter: Tim Bunker
Producer: Jonathan Braun
Client: Tommee Tippee US