From the Loins of a Hashtag Comes a ‘Legendary’ Audi R8 Campaign

By Bob Marshall 

Back in 2011, D.C. resident, Audi enthusiast and Tweeter extraordinaire Julie McCoy coined the hashtag “#WantAnR8.” Due to her persistence and expert hashtaggery, Audi rewarded McCoy’s fanaticism, giving her a 24-hour dream date with her fantasy sports car, the R8 V10. It seemed as though the automaker’s act of social benevolence was a once in a lifetime occurrence. That is, until now.

In a new campaign, Audi is reviving the “#WantAnR8” hashtag, affixing it to the end of the above forthcoming TV spot from VB&P. “Once Upon a Time” follows the R8 through a timeline of important historical events, including the red carpet premiere of cinematic masterpiece, Iron Man 2. As Audi of America CMO Scott Keogh says in a statement, “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large.” And, if you want to make a lasting and memorable impact on the world at large, you can’t forget Twitter, can you?


Starting today and running through October 29, Audi is bringing back the “#WantAnR8” for its second consecutive year. Eight lucky winners will have the choice taking the R8 out on the track at the “Audi Sportscar Experience” in Sonoma, CA, or having the car delivered to their front door. So, car coveters, it’s time to hit the Twitterz. That is, unless you’re holding out hope the MINI will revive its “The Best Test Drive Ever. Period” campaign anytime soon.