Friday Stir

By Kyle O'Brien 

-Rosapark’s latest film for Ouigo, which offers low-cost travel on France’s TGV trains, shows fun memories of families and children enjoying their seaside vacations. As people start traveling again, the campaign looks to encourage people to take the train and make new travel memories.

-Cox Communications has selected Havas shop Arnold as its lead brand agency as the communications network seeks to evolve its marketing approach.

-Havas Media Group hired Mike Bregman as chief data officer for North America. He was formerly global managing director at Accenture Interactive.

-Photography and image sharing products company Shutterfly appointed Mischief—the agency launched by former BBDO CCO Greg Hahn—as its creative agency of record.

-Snap is rolling out the first version of its Spectacles smart glasses to offer augmented-reality display as the technology has seen a boom in adoption during quarantine.

-Fjord Line, a ferry from Norway to Denmark, shows that trying to recreate the iconic scene from Titanic might not be a great idea on its fast boat.

-Kraft Mac & Cheese and Warner Bros. Pictures’ Space Jam: A New Legacy are partnering to create exclusive Space Jammies—pajamas inspired by the highly awaited movie, along with new Kraft Mac & Cheese Space Jam: A New Legacy noodle shapes.

Those who want to don the jammies and dig into a box of cheesy Kraft Mac & Cheese can enter for a chance to win on a dedicated website.

Kraft Mac & Cheese Space Jammies.

-Starbucks Corp. has apparently submitted an application with the U.S. Patent and Trademark Office to trademark the term “Puppuccino.” MediaPost reports that, according to the application, the term would apply to milk-based beverages, whipped cream and pet bandanas.

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