Friday Stir

By Kyle O'Brien 

-Atlanta boutique agency ASO Advertising brings out the big guns, as well as a wandering brain, for its new campaign for Bridgestone Golf. To promote the Mindset golf ball, legendary golf icon Tiger Woods, alongside celebrity tour pros Jason Day and Fred Couples, come to the aid of an amateur golfer, whose mind is literally wandering around on the tee box.


-Golfers don’t usually want to hear a golf ball hit the pavement, since it usually means their shot has gone awry. In a new campaign for golf brand TaylorMade, Zambezi made a spot that promotes smacking a long shot on the blacktop. “The Highway,” produced by the agency’s production studio, Fin Studios and directed by Cameron Baird, shows how TaylorMades are the most accurate distance irons you can play. The spot shows a golfer on an abandoned desert road, making his mark repeatedly on the center yellow line.

Visit Dublin invites Irish Dubliners to come to America in a new free pint campaign.

-It’s that shamrock time of year, and in the lead up to St. Patrick’s Day, the “other Dublin,” Dublin, Ohio, is going green. To attract visitors from Dublin, Ireland to the city in Ohio, Visit Dublin Ohio is extending a warm invitation across the pond in the month of March. Agency Cornett set up cheeky OOH billboards in downtown Dublin, Ireland, along with location-targeted social ads, offering any Dubliner who makes the trek to their American counterpart and lands between March 8-18 a reward of free pints of beer and plenty of “Visit Dublin” swag from the visitors center to take back home.

-Standing between marketers and an epic SXSW experience are the epic lines to get into sessions that have become a signature of the overcrowded event. A remedy for some may be Atlantic Line Sitters, brainchild of independent creative agency Atlantic New York. Folks from the Sitters will do the standing for residents, holding a place in line for any marketer willing to hold a place in their calendar for a meeting with the Brooklyn-based agency. Throughout the festival, interested customers can check the agency’s Instagram feed, @atlantic_newyork, to find out which lines are eligible, then send a DM requesting either the Standard or Premium option.

-The One Club for Creativity has marked May 13-17 as the dates for the in-person Creative Week 2024 in New York. Now in its 15th year, Creative Week features the Young Ones Student Awards, the ADC 103rd Annual Awards ceremony, the Executive Creative Summit and The One Show 2024 awards ceremony.

Shake Shack is betting on the length of the Academy Awards.

-With Hollywood’s biggest night coming up this Sunday, Shake Shack is promoting a nationwide deal that bets on the Oscars ceremony length. If the show goes over or under three hours and 31 minutes, Shack fans across the country will receive a free Chicken Shack sandwich or SmokeShack burger. The over means the Chicken Shack will be free, and on the under, the SmokeShack will be free through March 18. The show runtime prediction was calculated in collaboration with marketing agency Known, whose custom modeling incorporated both recency-weighted time series and “show-component” analysis to predict length based on publicly available data.