Enjoy these various marketing morsels for your long holiday weekend.
-GSD&M and Pizza Hut have put together an underground campaign for the upcoming feature film Teenage Mutant Ninja Turtles: Mutant Mayhem. It’s testing “Underground Deliveries” for a limited-time only in New York City. With the fictional home of the Ninja Turtles being in an abandoned subway station, it was only fitting for the “Underground Deliveries” test to take place at a local New York City subway station. Select pizza lovers in Manhattan experienced an underground delivery by texting the Turtle Emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza.
-On the heels of its recent release of Extraction 2, Netflix has partnered with L.A. agency Omelet to bring the film’s unrelenting action to life in a first-of-it-kind OOH innovation: billboards featuring Chris Hemsworth that actually drip “sweat.” Rather than erecting them over busy streets and bustling highways, Netflix and Omelet erected the billboards at sidewalk level.
-Independent advertising agency Venables Bell + Partners has launched The Unbanned Book Club, an initiative that will provide communities in Duval County, Florida access to books currently banned and challenged in the local school systems. The Unbanned Book Club was created in partnership with Little Free Library, a nonprofit organization dedicated to building community, inspiring readers, and expanding book access through a global network of free book exchange boxes. Utilizing its network, The Unbanned Book Club consists of a collection of custom-branded Little Free Libraries containing books currently banned and challenged in local schools. Publishers HarperCollins and Penguin Random House have donated these books free of charge.
-Long Island is more than just suburbs and long train rides to the city. Discover Long Island, the region’s official and only accredited destination marketing organization, unveiled a new tourism campaign, “You BeLONG,” featuring a series of videos that highlight local Long Islanders who love where they live and want to share that passion with fellow residents and potential visitors.
Just As Real from Brett Essman on Vimeo.
-As hundreds of millions of dollars are put toward gambling-related TV advertising—framing gambling as an exciting way to win money fast—Minneapolis advertising agency Preston Spire is countering that narrative with a new TV PSA that presents a raw and very real look at the issue of gambling addiction. The spot, “Just as Real,” was produced for Preston Spire’s client, the Minnesota Alliance on Problem Gambling (MNAPG), a gambling-neutral organization.