Friday Odds and Ends

By Erik Oster 

-BETC Paris examines a “Tough Day” for one boy’s outfit in a new spot for children’s clothing brand Petit Bateau (video above).

-The Ad Council teamed up with Free Range Studios, GSD&M and Matthew McConaughey for a pair of Hurricane Harvey Relief PSAs

-Agencies share stories of “real-life nightmare pitches.”


-Neustar vice president, product marketing Julie Fleischer says, “It’s Time for Brands to Start Learning How to Grow Again.”

-Snapchat’s “older” users are more receptive to brands. Wait, Snapchat has older users?

-Outsider added James Lees to its directorial roster for U.K. representation.