Friday Odds and Ends

By Erik Oster 

-Arnold Worldwide launched an “It Started Here” campaign for the New England Revolution, the MLS team’s first-ever brand campaign, with a pair of spots directed by Billy Rainey, former executive producer for MTV’s Punk’d (video above).

-MullenLowe, Saatchi & Saatchi Vet Richard Denney joined St Luke’s as executive creative director.

-BETC Paris created a series of throwback ads for 80s products.

-Cramer-Krasselt interns transformed the menus and signs at Chicago cafe Heritage Outpost to raise dyslexia awareness.

-Freelance copywriter Gabriel Sehringer and BarettSF junior art director Jess Sugerman launched Occasional Occasions, “the first-ever cards for lesser-known, minor holidays.”

-BBH London executive creative director Ian Heartfield explains “Why compromise is not a dirty word.”