Friday Odds and Ends

By Erik Oster 

-TBWA\Raad takes a look at what happens when your Internet connection is really, really slow in a campaign for Connect Internet in Lebanon (video above).

-72andSunny vets Jay Kamath and Matt Johnson launched creative agency Haymaker in Los Angeles.

-Unilever rejected a $143 billion offer from Kraft Heinz.

-Edelman global strategy director David Armano lists “5 Types of Activism Every Brand Should Prepare for, Even If You’re Not Taking Sides.”

Wendy MacLeod ruminates on “Name Brand Nostalgia” for The New York Times.

-Portland creative agency North became one of the first creative agencies to be declared a Certified B Corporation, which “must meet higher standards of social and environmental performance, transparency, and accountability.”

-Athletic retailer Hibbett Sports is partnering with full-service marketing agency Baesman Insights & Marketing on customer loyalty efforts. Baesman Insights & Marketing will collaborate with Hibbett’s creative AOR, Red Square Agency (RSQ), on cross-channel marketing programs which will launch nationally.