-“Socially responsible lifestyle brand” Lokai teamed up with charity: water for this limited edition “water pack.” The ad is by AKQA.
–Lowe’s pulled a misleading ad that implied that all appliance brands were 20% off when, in fact, the top brands were only 10% off.
–A MediaPost writer says NPR is right to disable comments on its website. Wonder how he feels about us.
–letgo claims that users have created more than a million “ads” with CP+B‘s “Commercializer.”
-StainMaster appointed Atlanta-based agency Scout as its agency of record.
–Hennessy’s Laundry Service branded content vs. Droga5 ads: who’s the winner?
–Campaign takes a longer look at whether creatives make for good agency leaders. Rob Schwartz says yes.