–Bailey Lauerman’s animated “Fortune Cookie” spot for Panda Express reminds us that a little kindness can go a long way (video above).
-Pay attention, media agencies: Time Inc. just formed four “distinct brand groups.”
–W+K veteran and Ideasicle CEO Will Burns has created Tini Grails, an online store selling only hand-painted martini glasses.
–U.K. nonprofit parkrun (as in, running in parks) appointed digital agency DARE to develop its strategy and web presence.
–TBWA\Chiat\Day L.A. has launched a social media-based effort to promote Nissan at ComicCon with the help of the guy who illustrated George R.R. Martin‘s A Song of Fire and Ice.
–POSSIBLE agency Swift was responsible for the planned #PEACHPANDORA “takeover” of Pandora’s social media by a you-can’t-be-serious rapper called Riff Raff.
-ID Comms’ Tom Denford and David Indo explain “why advertisers need a chief media officer.”
–Chipotle is still struggling, but Taco Bell and others aren’t picking up the slack.