Friday Odds and Ends

By Erik Oster 

-DDB Vancouver launched “All Aboard Amazing” for Luxury train travel company Rocky Mountaineer (video above). 

Church & Dwight handed over its U.S. media assignment to Maxus following a review. 

-SocialTimes examines “The Nuts and Bolts Behind Facebook’s 360-Degree Videos.”


Kathy Soranno, executive creative director at design firm Hornall Anderson asks “What does it take to be a great creative?

-Twitter introduced longer pre-roll video ads running up to 30 seconds.

-Multicultural communications agency Dieste promoted executive creative director Ciro Sarmiento to the role of chief creative officer. 

-GreenRubion appointed Steve Johnston as executive creative director.

-Adweek explores “How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising.”